The 30/70 Rule: How to Survive AI Content Fatigue (and Actually Get Engagement)

This week, a developer named Simon Willison built an "LLM cliché highlighter." Its only job is to scan text and highlight words like delve, tapestry, testament to, and realm.

The tool went viral for a simple reason: AI content fatigue is real.

When generating content costs zero, generic content is worth zero. If you let ChatGPT write your social media posts from scratch, you will be instantly recognized as a bot and scrolled past.

But abandoning AI entirely means falling behind. The solution is what we call the 30/70 Rule of AI Content.

The 30/70 Rule#

To win in the feed today, your content must be 30% AI formatting and 70% human insight.

• The 70% (You): The spicy opinion, the personal failure, the raw data, the messy shower thought. AI cannot invent these.
• The 30% (AI): The formatting, the platform-specific structure (e.g., turning a block of text into an X thread vs. a LinkedIn post), spelling, and hooks.

When you flip this ratio (70% AI, 30% You), you get a cliché generator.

The "De-AI" Checklist for Social Posts#

Before you hit publish on any AI-assisted post, run it through this 5-point checklist:

• The "In Conclusion" Test: Did the AI add a summary paragraph at the end? Delete it. Social posts don't need conclusions.
• The Vocabulary Test: Remove words like crucial, multifaceted, landscape, delve, tapestry.
• The Empathy Test: Does it sound like you are talking to a colleague on Slack, or presenting a whitepaper to the UN?
• The formatting check: Are there too many random emojis? Limit them to 1-2 per post.
• The Hook Check: Is the first sentence something only you could say?

The Ultimate 3-Step Content Multiplier Workflow#

You don't need a massive team to create high-quality, authentic content. You just need a system. Here is how you can apply the 30/70 rule across text, video, and images using the NavoKit ecosystem.

Step 1: Draft the Meat (Text)#

Don't ask AI to "write a post about marketing." Instead, brain-dump your raw, messy thoughts into our AI Social Post Generator. It takes your human ideas and instantly drafts structured versions for X, LinkedIn, and Instagram. You then review, tweak, and inject your personality.

Step 2: Grab Attention (Video)#

If a short visual supports your idea, use the AI Video Generator to request a clip of about 5 seconds. Check the actual duration, composition, and motion before deciding whether to use it in the post.

Step 3: Summarize for Sharing (Image)#

If your post contains a framework or a list (like the checklist above!), don't just leave it in the text. People love saving visuals. Paste your key points into our Markdown to Image tool to preview and export a PNG card. Put it at the end of your carousel or thread.

The Takeaway#

AI should not be your ghostwriter. It should be your editor, your formatting assistant, and your production studio.

Bring the 70% human insight, let our tools handle the 30% heavy lifting, and watch your engagement grow.